Corporate Environmental Performance Consumer Reactions

Question: Discuss about the Corporate Environmental Performance Consumer Reactions. Answer: Introduction This report presents the depth information regarding the corporate advertising campaign. It also discusses the background of M1 organization. Along with this, it also demonstrates the campaign of M1 and discusses the objectives of campaign. It also shows the challenges faced by stakeholders at the time of launching the campaign. It illustrates key aspects that will be needed at the time of news release announcing for launching the campaign in trade media (Broadbent, 2013). Examine the corporate identity of this company and determine what could be the possible reasons and goals for this corporate advertising campaign. M1 is located in the Singapore, which is famous for delivering the dynamic combination of telecommunication services in an appropriate manner. It offers mobile and different services to their customers. M1 is the first provider of different services such as nationwide 4G service, high-speed fixed broadband, and NGNBN (Next Generation Nationwide Broadband Network). In addition, M1 also focuses on some additional services such as quality of the network, consumer services, added value, and innovation to make a favourable relationship with customers and provides services on the time (Grunig, 2013). Furthermore, the IDA (Info-communications Development Authority of Singapore) provides the license to M1 for operating the FBO (Facilities-Based Operator) and SBO (Service-Based Operator) effectively. IDA has also offered the provision of Telecommunication dealership to successfully operate the communication in Singapore. The MDA (Media Development Authority) provides the provision to M1 regarding the Internet Access Service and IPTV. It also provides globally 4G and 3G HSPA (high-speed packet access) network to their customers. At the same time, it also offers value-added services through HSPA and also able to offer the download speed by 300Mbps and upload speed by 150 Mbps (Thompson, 2013). Moreover, the company is also delivered the international call services to their customers where it provides IDD (international direct dial) through some certain prefix such as 002, 021 and 033. Further, International calling card services are offered to the customers in which prefix code is1818. The company is provided the certain plans such as Fibre Broadband service with appropriate speeds involving fixed voice and additional value-added services to their local customers. Another service of MI is 300Mbps to 10Gbps speed range to their residential home users but 10Gbps of speed to their corporate customers. M1 is registered on the Singapore Exchange and their main stakeholders are Axiata Investments Limited, SPH Multimedia Private Limited, and Keppel Telecoms Pte Ltd. The main goal of this corporate advertising campaign is to make a positive relationship with consumers and also retain the existing and new customers in long-term (Argyle, 2013). Among the many stakeholders this company had to address, distinguish which ones the campaign was directed at and what concerns they had which might make them the target for the campaign. The major stakeholders of M1 campaign titled For Every One is Managing Director, Chief Strategy Officer, Chief Creative Officer, Creative Director, Art Director. Other stakeholders are Copywriter, Digital Art Director, Producer, Account Director, Senior Account Executive, and Account Executive. They play a significant role to meet the goal of the campaign in an appropriate manner. At the same time, it can be said that 'Making Moments Special is another campaign of M1, which has also some certain stakeholders such as managing director, chief Strategy officer, and creative director. Other stakeholders are an art director, copywriter, account director, and account executive. They have a very significant role to pool the customers towards the product and services of the company (Shockley, 2014).Additionally, there are certain issues that may be faced by the stakeholders are as discussed below: Variation in the Market trends Variation in the trends can become a challenge for the stakeholder because it affects the interest of customers. At the same time, it can also affect the productivity of the organization. Therefore, stakeholders should focuse on the variation of the trends. In case of variation in trends, it can negative impact on the campaign because customer will move towards those goods and services that in current trend (Aaker, et al., 2013). Changes in the technology can also directly impact on the implement of campaign in an appropriate manner. In addition, it can be said that changes in the technology force the organization to implement the new technology in their organization because it will enable to gain their revenues. At the same time, in case the stakeholders are not aware of the modern technology or new technology then it can create the problem for the organization to effectively meet the goals. Briefly describe the campaign and analyse what it was able to achieve in your opinion The company has developed two campaign for promoting their product and services. In addition, the first campaign of M1 was based on the integrated campaign. For everyone is the title of this campaign. The major aim of this campaign is to enhance the capability of the business in long-term. Another campaign is Making Moments Special, which shows that the lives of an individual can be improved by using the product and services of M1 (Nyilasy, et al., 2014). Through these campaigns, information about M1 can be spread in all over the Singapore market in 45 seconds. The advertising is used via online channels such as information about products and services can be spread through YouTube pre-rolls by 16 seconds. M1 always tries to use those strategies by which they can be able to make a positive relationship with consumers and solve their issues in an appropriate manner. It also focuses on how the customers can connect with the brand in long-term. In addition, it can be said that this campaign is also create depth understanding regarding customers lifestyle and explores the importance of product and service of M1 in their lives. It also explains that M1 is vital for making the each movement of customers (Sheehan, 2013). In addition to this, it can be said that M1 has promoted their two campaigns by using different digital media tools. For example, company has launch the 45 second of animated video that aims to provide fun, quirkiness, and joy with the potential customers. Moreover, it will be supportive to make a favourable relationship and enhance the growth of the company in long-term (Kim, et al., 2014). Suppose you were part of the corporate communications team that created this campaign. Outline the key aspects you need to consider in order to write a news release announcing the campaign launch to marketing trade media The news releases play an imperative role in the marketing and branding efforts. As a team member, certain things are considered at the time of news release announcing for launching the campaign in trade media. There certain factors are timelines, impact, uniqueness, conflict, proximity, and celebrity. It is discussed as below: Additionally, it can also be said that even the product and service is old but the information might be new to make a favourable public relationship. It will also supportive to successfully operate the marketing communication in the market (Nava, et al., 2013). The story of campaign may influence those people who are involved in making the marketing communication. These can be readers of media, listeners, and viewers. Hence, it can be said that the story content might be effective so as to easily influence main participants of marketing communication. The uniqueness is also played an imperative role in write the effective news release. Therefore, the story might be dissimilar from available same stories in the market. At the same time, it can also be said that the story information might be unique due to make a distinguish image in the customers mind. The story is mainly considered the approaches to resolve the issues of product and services (Moriarty, 2014). Proximity The proximity is also a significant part of writing regarding the new release. Additionally, it can also be said that the story might describe the impact of the atmosphere on estimated readers, listeners, viewers, and geographical factors. It can be effective to pool the customers regarding the product and services in less time and cost. The campaign is presented through a celebrity to promote the product and services in an appropriate manner. These celebrities can be a politician, business leader, and entertainer. They have a significant role to enhance the productivity and growth of the company in long-term (Aaker, et al., 2013). Conclusion From the above analysis, it can be concluded that M1 is a famous organization, which offers the telecommunication services to their customers. M1 has introduced two campaigns because of attracting the consumers in less time for long-period. Furthermore, it can be examined that the main aim of campaign is to aware the customers towards the product and services of company, which will be supportive to enhance the demand of product in long-term. Additionally, it can be illustrated that a stakeholder has faced many issues at the time of targeted the consumers. Finally, it can also be concluded that a team member of the campaign should concentrate on different factors in case of news releases of campaign in the trade market. These are timelines, uniqueness, proximity, and celebrity, as it can be effective to news releases. References Aaker, D. A., Biel, A. (2013).Brand equity advertising: advertising's role in building strong brands. USA: Psychology Press. Argyle, M. (2013).Bodily communication. UK: Routledge. Broadbent, D. E. (2013).Perception and communication. UK: Elsevier. Grunig, J. E. (Ed.). (2013).Excellence in public relations and communication management. UK: Routledge. Hollands, R. G. (2015). 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